Portfolio Analysis

gap_analysisOpportunity knocks all the time.

Orchidia can provide you with fresh perspective of your brand and product portfolio and suggest new and innovative fragrance opportunities. With our team’s comprehensive understanding of the fragrance market, Orchidia’s “gap analysis” begins with a thorough review of your fragrance portfolio and compares and contrasts it with industry trends using the “usage gap” formula. A recommendation is then presented.

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